There’s not really anything bizarre about it, people discover things by word of mouth, and people also like to try things out they see other people doing / playing.

It’s like trying to stick it to an F2P game by just “not paying”, it doesn’t work because players are content and encourage other people to spend more time on them, and some of those people will end up paying money. You stick it to them by just not playing at all and reducing awareness by not even discussing it, even if it might be small in the big picture.