I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • ShustOne@lemmy.one
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    1 year ago

    I love the confidence here after stating you don’t use Twitch. Twitch changed the way they deliver in stream ads, it’s much more difficult to block now because it comes in as part of the video stream and not something added on top.

      • Christian@lemmy.ml
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        1 year ago

        Eh, Lemmy turned into another reddit months ago when reddit banned third-party apps. Any changes since then are insignificant in comparison.

    • JokeDeity@lemm.ee
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      1 year ago

      It’s true I don’t use it, have no intention of ever using it, but several comments in this thread from people who do seem to agree that it’s absolutely possible to block their ads.