“Hello, my name is James Bulger,” says the image in one TikTok video, made in the likeness of the British 2-year-old who was abducted in 1993 as his mother paid for groceries.

“If my mom turned right, I could have been alive today. Unfortunately, she turned left,” the childlike voice says, citing what James’s mother once said was one of her biggest regrets: If she had turned right, she would have seen her son being led away by the two 10-year-olds who later tortured and killed him

Yup