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Cake day: July 1st, 2023

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  • Of course they do, but let’s unpack that.

    When people buy a new car who already have one, they generally do it because either 1. they think it will bring some material benefit over their old car, or 2. they want a new car simply for vanity reasons.

    Looking at the PS5 Pro, there will absolutely be people who think “I want to upgrade to the Pro just for bragging rights” but I’m pretty sure the majority of consumers wil simply think “This doesn’t play any games my PS5 can’t already” and pass on it.





  • Another reason is brand identity.

    Using ‘.tech’ or ‘.flights’ or .sports’ for your site feels too “on the nose” and gives vibes of like browsing some directory where things are categorised and sorted. Even worse it implies there are other sites under the same category, and those other sites may be competitors, and this dilutes strength of brand.

    lt also suggests strongly what the business does, and while that might seem desirable at first it actually isn’t from a corporate perspective because it means the company becomes tied to their business area and can’t expand and grow out of it into other things.

    I think this is a major part of why descriptive TLDs continue to be less preferred over ‘meaningless’ two letter TLDs, because companies want the focus to be on the main part of the domain, not the TLD.











  • This is a tricky one, honestly, because the steam deck straddles the line between PC and console.

    If you were a Sony fan, you’d be rightfully upset if Sony released a new PlayStstion every year, and made new games only for the new hardware. It’s just not long enough to feel the hardware has ran its lifespan, and you feel cheated.

    Conversely in PCs, the expectation is that the hardware slowly improves constantly, and new hardware doesn’t stop you playing all the latest games on your old hardware; the only limiting factor is how far your old hardware can be pushed before the performance is too poor. And that is YOUR choice as a user, not an artificial choice imposed on you.

    I’d expect that any Steam Deck 2 is going to be more like the PC model - it won’t create exclusives or stop people playing the new games on their old deck, it will simply be better and faster.

    So on that basis I wouldn’t personally have a problem if Valve put out a deck every year.

    All that said however, I think waiting several years is the smart business move. People have longer to enjoy their hardware while still feeling like they have the “latest model” - it’s psychologically better from the consumer perspective.

    There may also be an argument that longer release cycles makes things less complicated for devs (less devices to test on) and also keeps the hardware going for longer, because devs will be incentivised to optimise performance for the current deck (which they might not be as much after a new one comes along)


  • I appreciate your point, but I still believe spelled-out numbers work better.

    In prose, especially fiction writing, the ideal case is that the words themselves slide neatly out of the way and become invisible, leaving only a picture in the reader’s mind. Generally speaking, anything distracting is therefore counter-productive for fiction. Strange fonts and strange typesetting, while interesting, take the reader out of the prose. There’s a reason almost every fiction book you pick up from the shelf uses Garamond.

    In an engineering context, remembering exactly “12 eggs, 6 toast” is probably the most important thing, and numeric digits assist in that. In fiction however it doesn’t matter if, by the next page, the reader has forgotten exactly how many eggs there were; the important aspect is to convey the sense of a large and chaotic family, and the overall impression is more important than the detail.

    Thats why although the numbers are important for setting the scene, we really don’t want them to jump out and steal attention. We don’t want anything at all to have undue prominence, because the reader needs to process the paragraph as a cohesive whole, and see the scene, not the specific numbers.