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Yeah it’s incredibly difficult, that’s why the majority of people never change their ideology past their early 20s when they first flirt with several. Add in the fact that you’ll likely be socially ostracized from your old community if you ever do change your mind and the evolutionary pressure to be accepted over being logical, and it’s quite frankly impressive anyone ever does.
I don’t think that’s what happened? Based on this article and another one I read, it seems that now the Taco Tuesday trademark is relinquished meaning anyone can use it. I’m guessing taco bell would rather everyone be able to use it including them rather than it being locked down by someone who’s not them.