Summary
Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.
Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.
Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.
More than past generations at their age. 18-29 year olds still vote less than any other age group. About 25% of Gen Z voted in 2022. While they’re slightly more likely to vote than other age cohorts at the same age, youth voting is still dismal in the United States.