They are focused on the immediate profit, not long term; no publicly traded corporation focuses on long term, not anymore. If it increases their bottom line to sell my data, they will.
What they have that’s unique is their particular algorithm for targeting. They don’t need to keep my info to themselves to profit off said algorithm.
In short, I don’t believe you. shrug Nothing personal…
But if they sell the data, then isn’t their ads delivery system less effective and therefore less valuable? If two people have the same data sets, they can undercut each other when selling it/access to it. Makes more business sense to hold onto the data, and just sell ad delivery to businesses that want to show ads to the users that that data is about.
If it increases their bottom line to sell my data, they will.
It doesn’t though, since the data (having unique targeting attributes that otter ad networks don’t have) is what makes the company valuable.
What they have that’s unique is their particular algorithm for targeting. They don’t need to keep my info to themselves to profit off said algorithm.
Targeting is mostly about having good data. The algorithms are all based on having the data. If other companies have the same data, they’d be able to use it in similar ways.
They are focused on the immediate profit, not long term; no publicly traded corporation focuses on long term, not anymore. If it increases their bottom line to sell my data, they will.
What they have that’s unique is their particular algorithm for targeting. They don’t need to keep my info to themselves to profit off said algorithm.
In short, I don’t believe you. shrug Nothing personal…
But if they sell the data, then isn’t their ads delivery system less effective and therefore less valuable? If two people have the same data sets, they can undercut each other when selling it/access to it. Makes more business sense to hold onto the data, and just sell ad delivery to businesses that want to show ads to the users that that data is about.
It doesn’t though, since the data (having unique targeting attributes that otter ad networks don’t have) is what makes the company valuable.
Targeting is mostly about having good data. The algorithms are all based on having the data. If other companies have the same data, they’d be able to use it in similar ways.