But if they sell the data, then isn’t their ads delivery system less effective and therefore less valuable? If two people have the same data sets, they can undercut each other when selling it/access to it. Makes more business sense to hold onto the data, and just sell ad delivery to businesses that want to show ads to the users that that data is about.
But if they sell the data, then isn’t their ads delivery system less effective and therefore less valuable? If two people have the same data sets, they can undercut each other when selling it/access to it. Makes more business sense to hold onto the data, and just sell ad delivery to businesses that want to show ads to the users that that data is about.