Inability to tailor your feed to just follow your friends. The amount of brand activity in my feed is frankly overwhelming and puts me off using the app completely atm.
I don’t really see how this is going to be any different to IG in terms of content if it’s NOT going to be a place for breaking news and stories like Twitter was/is. If I’m just going to be served random content the algorithm thinks I like, then why bother having an account at all? Most people just seem to be using it in the same way as IG with pics accompanying a few lines of text.
It’s obvious that brands and influencers were offered the chance to be pre-verified and, while I haven’t seen direct evidence myself, the word is that they could get some kind of FB/insta promotional discounts by being there to post on day 0 with a witty canned line about how great it was to be on threads
So when the app opened to the masses, they don’t have to follow anybody or wait for their friends before it had “value”. They open it up and there are a bunch of brands and “personalites” making it looking like it’s already alive and the place to be
The other stuff will probably come later… although there’s the chance that they’re going after tiktoks model of “we know what you want”
2 main issues I have with Threads right now -
I don’t think it’s in its final form.
It’s obvious that brands and influencers were offered the chance to be pre-verified and, while I haven’t seen direct evidence myself, the word is that they could get some kind of FB/insta promotional discounts by being there to post on day 0 with a witty canned line about how great it was to be on threads
So when the app opened to the masses, they don’t have to follow anybody or wait for their friends before it had “value”. They open it up and there are a bunch of brands and “personalites” making it looking like it’s already alive and the place to be
The other stuff will probably come later… although there’s the chance that they’re going after tiktoks model of “we know what you want”