Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.
What I like is that a bunch of idiots seemed to take offense to my comment which was meant more as a joke. I do admit I wasn’t aware there were EVs with gears. Though this is mainly because I won’t be in the market for my next EV for hopefully years. When I was looking into it, it was largely seen as unnecessary.
They might have pulled the luxury brand “buy once, cry once” approach and made all those upgrades a single insanely high fee. “Base model is this, but if you want seat heaters that’s another $8,000, if you want lane assist, that’s another $5,000” etc etc
Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.
To be clear, I don’t think anyone is arguing that options should not cost money. We’re arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.
For many options in cars, the sensors and electronics are already built in but disabled in software. It’s cheaper to build while optimizing profit with options.
“Base model is this, but if you want seat heaters that’s another $8,000$10,000, if you want lane assist, that’s another $5,000 $25,000 and requires a 512GB storage bump for $2,000”
alt-text: actual Apple Mouse charging via its bottom port
(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)
Genuinely, this is the best news I’ve heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.
Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.
Or blaming customers for problems, “You’re shifting it wrong.”
Not sure if you’re aware that EVs don’t “shift” or if that’s an indictment to the level of idiocy that would likely be employed by Apple.
It’s a reference to an actual response from Jobs when the iPhone 4(?) had a bad antenna design.
Damn, good memory, it was the 4: https://www.wired.com/2010/06/iphone-4-holding-it-wrong/
Thank you. Apparently my half joke has rustled some jimmies.
I think it’s more that you missed Dan’s joke than anyone being upset.
Porsche begs to differ.
All you had to do was a basic search for what EVs have multiple gears, but you didn’t.
What I like is that a bunch of idiots seemed to take offense to my comment which was meant more as a joke. I do admit I wasn’t aware there were EVs with gears. Though this is mainly because I won’t be in the market for my next EV for hopefully years. When I was looking into it, it was largely seen as unnecessary.
They might have pulled the luxury brand “buy once, cry once” approach and made all those upgrades a single insanely high fee. “Base model is this, but if you want seat heaters that’s another $8,000, if you want lane assist, that’s another $5,000” etc etc
That does seem more like their kind of style
TBF This is how luxury car manufacturers sell their options. Always have been.
Space Karen sells his false self-driving option for €7500 as a software option.
Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.
To be clear, I don’t think anyone is arguing that options should not cost money. We’re arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.
Do you feel that Tesla’s charging for self driving is unfair?
I know the current circlejork but last time I’ve checked the self-driving required an additional processer inside the car.
For many options in cars, the sensors and electronics are already built in but disabled in software. It’s cheaper to build while optimizing profit with options.
Ftfy to more realistic numbers
They would come up with a charging port that only existed in the parking lot of Apple stores
Also it would on the bottom of the car
Deserves a shoop
alt-text: actual Apple Mouse charging via its bottom port
(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)
Just flip it over to charge of course
Genuinely, this is the best news I’ve heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.
Poor people shouldn’t drive an Apple car /s
Up to a certain point only. In most places you cannot hope to be able to sell a car that has not a minimum set of features mandated by the law.
And Apple cannot hope to compel states to change the rules just because so they can sell their car.