Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
“Base model is this, but if you want seat heaters that’s another $8,000$10,000, if you want lane assist, that’s another $5,000 $25,000 and requires a 512GB storage bump for $2,000”
Ftfy to more realistic numbers