The problem is that it was a decent strategy. When practical BEVs were new and exciting, and you have all the excitement around startups and new technologies, the strategy of starting with high priced, high profit models worked. There were enough early adopters and market excitement. Now there are options, and GM hasn’t been the center of excitement in a century, so who’s going to buy high priced, high margin stuff from them? They missed that winDow of opportunity, and really need to iterate on the Bolt/Volt legacy they started. Their opportunity now is their bread and butter: making practical, affordable cars for everyone