• dan@upvote.au
    link
    fedilink
    English
    arrow-up
    11
    ·
    edit-2
    2 years ago

    You’d be surprised. Advertisers wouldn’t be running the ads if they didn’t have positive ROI (that is, the value they get from the ads is larger than what they paid for them). A good ROI is usually at least 5x (that is, for every dollar the advertiser spends on ads, they make five dollars). Google’s estimates are even higher at 8x:

    we conservatively estimate that for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.

    (source: https://economicimpact.google/methodology/)

    Retargeting ads - the ones where you view a product somewhere then see ads for it on Google, Facebook, etc - are especially successful. They have a very good clickthrough rate since the product is already something the user expressed interest in.

    • cavemeat@beehaw.org
      link
      fedilink
      English
      arrow-up
      1
      ·
      2 years ago

      People who are very anti-corporation/advertising/etc are unfortunately a minority.