I agree. This feels more like the AACS encryption key fiasco to me than it does Digg v4. Brief context for the unaware, in 2007 Digg started taking down posts and accounts that referenced a hex code that could be used to decrypt HD-DVDs and Blu-rays. The userbase was very unhappy about it and spammed the front page with the code, rendering Digg basically useless. Digg relented pretty quickly, and while the site continued to chug along for another couple of years or so, the bad taste left in users’ mouths surely triggered a lot of them to start jumping over to Reddit.

I was active on both sites for a good while. I loved TechTV when it was a thing, and had followed many of those personalities to their respective podcast networks and to Digg when that channel imploded; over time I definitely started leaning more towards Reddit though, as one could definitely see the corporate pressure that Digg was starting to cave to. The “darkening” of Reddit today feels a lot closer to that moment than to the big Digg v4 switchover – the beginning of the end rather than the final nail. Feels very surreal looking back and having been there for all of it.