There was no rule, but it was basically the only convenient way. Receiving e-mail on a phone was not at all common, typing a long URL on phone was a PITA and paying for stuff online was not something a lot of people were familiar with.
WIndows CE phones and the like were so niche there was no point in even developing apps specifically for them.
Also note that the above would usually only work in one country, if you wanted to sell internationally you’d have to make arrangements for a shortcode and RB-SMS for each country you wanted to sell in. Never mind the advertising campaigns. Apple taking care of that, with basically global reach and different kinds of payment methods without you having to worry about any of it was quite revolutionary.
Ahh, you must be talking about dumb / feature phones, I guess? I remember a lot of people who had smartphones early on getting / sending emails on their Symbian devices or Windows Mobile devices. In around 2003 (years prior to the iPhone launch), Windows Mobile actually had something like a quarter of the smartphone market. So, in terms of smartphones, it was sizable. But, a lot of people didn’t have smartphones at the time, so that whole market was niche in a way. Most of the smartphone market at that time was Symbian, but Windows was big, and then there was also PalmOS.
I still kinda wish smartphones now had the option to work more like those old ones. They were much less locked down. It’s fine for the vendor to offer a store, but the early phones would just let me install apps any way I wanted. Hell, you could buy some PalmOS apps at physical retailers!
There was no rule, but it was basically the only convenient way. Receiving e-mail on a phone was not at all common, typing a long URL on phone was a PITA and paying for stuff online was not something a lot of people were familiar with.
WIndows CE phones and the like were so niche there was no point in even developing apps specifically for them.
Also note that the above would usually only work in one country, if you wanted to sell internationally you’d have to make arrangements for a shortcode and RB-SMS for each country you wanted to sell in. Never mind the advertising campaigns. Apple taking care of that, with basically global reach and different kinds of payment methods without you having to worry about any of it was quite revolutionary.
Ahh, you must be talking about dumb / feature phones, I guess? I remember a lot of people who had smartphones early on getting / sending emails on their Symbian devices or Windows Mobile devices. In around 2003 (years prior to the iPhone launch), Windows Mobile actually had something like a quarter of the smartphone market. So, in terms of smartphones, it was sizable. But, a lot of people didn’t have smartphones at the time, so that whole market was niche in a way. Most of the smartphone market at that time was Symbian, but Windows was big, and then there was also PalmOS.
I still kinda wish smartphones now had the option to work more like those old ones. They were much less locked down. It’s fine for the vendor to offer a store, but the early phones would just let me install apps any way I wanted. Hell, you could buy some PalmOS apps at physical retailers!