Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post.
A cascade of other major technology and media companies, from IBM to Disney, made similar announcements on Friday.
Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X, as did Warner Bros, Paramount, Sony Pictures, and Comcast/NBCUniversal, according to media reports. IBM made a similar move the night prior. The New York Times reported Disney would be pausing spending on the social media platform as well.
The billionaire CEO of Tesla and SpaceX wrote Wednesday that a tweet accusing Jews of hating white people was “the actual truth”. The White House condemned Musk’s statements Friday morning, lambasting them as “abhorrent”. A coalition of more than 150 rabbis had called for Apple, Disney, Amazon, Oracle and others to stop advertising on the social network in response to Musk’s tweets.
So make an account on one of the many instances. The point is it’s open source and free. How many brain cells do you have bro
Twitter was the best at what it did up until recently and Mastodon has a fraction of the users and you expect the layman to know enough about it to switch? How stuck in your echo chamber are you bro
You do not understand the brand recognition. No one knows what Mastodon is. Tech bros and maybe a small precent of aware people. But I bet you if you went to a grocery store and asked everyone throughout the day to identify Twitter or Mastodon and all those others, Twitter’s recognition demolishes every other platform.