At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA