At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
I copy pasted that because I have two basically identical arguments rn, just wanted to add that I do have a ad blocker but that doesn’t work everywhere ads are shown, especially IRL…
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA
Subconscious messages are irrelevant if you make your purchase decisions consciously.
“Do you like to drive?”… they can show me beautiful landscapes with nice music and end it with the car maker’s logo all they want, I’m not going to buy a car because I saw the ad, it smells nice, or “has USB”; those are irrelevant parameters that get cut off by my conscious list.
How about those fun fun sweets, foods, whatever, kids like so much these days? I was a kid once, I know I didn’t like all the stuff advertised on TV.
Want to sell me some insurance, telephony, banking, or any other kind of subscription? Good luck showing me people having fun, vacationing or scoring a date, I’m still going to get an online comparator, tick off the things I don’t like, and then compare it to the results of another one or two. Even better luck trying to robocall me; “No, thank you, I’m not interested”, talk to the hand ✋, number blocked.
Same for food (what’s the nutritional list, expiry date, and price/quantity?), hardware (is it the cheapest option meeting my requirements? how easy is it to repair?), clothing (no, I don’t care about being a billboard for your brand), and so on.
If you don’t think you have the bandwidth to watch ads consciously, there are ad blockers for that. For all the rest, there is spending some more time the first time you are about to buy a product you haven’t before.
I copy pasted that because I have two basically identical arguments rn, just wanted to add that I do have a ad blocker but that doesn’t work everywhere ads are shown, especially IRL…
It’s not about smart or stupid, ads use various mechanisms to manipulate you and noone is completely immune to them, when you spend your money it’s too late already because you have bias no matter how slight it is and once you are presented with two idendically good products that bias starts to show. Here is a great German video on the topic, I don’t know if the subtitles are usable but it’s far too big and complex to explain in a single comment and I don’t care to try rn: https://www.youtube.com/watch?v=etkeGVNRVYA