Same coat, different color.
It’s the exact same mental illness that makes people espouse far right views. It is, currently, still more common on the right.
It’s a way to get attention. It’s a way to feel empowered. Arguing with them is feeding their coping mechanism. Either don’t engage or state your position in a positive way that doesn’t attack theirs.
The media wants a fight because fights get ratings and $. It’s in their interest to make both candidates look equally good/bad. This makes them allergic to charges of bias which helps the shittier candidates.