“On Windows 10 PCs without an ESU subscription, however, any security flaws found from that day forward will remain unpatched, making those PCs increasingly vulnerable to online attacks.”
“Windows unpatched […] increasingly vulnerable to online attacks” is a facetious statement since the operating system is inherently malware.
Last year I did so by writing the essay “What if I paid for all my free software?” It came across well. Now I’m thinking of ways to reach a broader audience in order to not only be preaching to the choir.