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Cake day: January 27th, 2025

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  • Unlike western cinemas, in India, adverts are shown both before the film and during a 15-minute ad break in the middle of the feature.

    That 15 min ad break is what I’d be sueing about. Right in the middle of the movie? Asinine.

    When streaming started producing their own shows I noticed a huge change: the shows stopped building themselves around the ads that were no longer shown. No more mid-episode cliff hangers and reintroductions upon return every ~11 mins.

    How cheap would cinema feel if movies had to do that?