Unless you are in dangerously high winds (like shit-flying-around-winds), when you cut the string on a kite it comes down. Sadly and floppily.
Edit: spelling
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A kite without a string is litter.
That means this ad is essentially telling us to be trashy.
It does have a needless booby shot.
I was made to lay on the ground untill someone with more energy and joy pulls me along, making me fly high, until I eventually nose dive into the ground.
Maybe it means someone would have to fix you by tying you to a string
