Top Meta executive said the company’s name change was a success because it beat out coverage of the ‘Facebook Papers’ revelations::Meta’s Chris Cox explained to employees the company’s rebrand succeeded in driving press coverage amid whistleblower disclosures.
Of course he knows, don’t think these people are stupid. Still it limited the amount of news about the Facebook Papers by giving the press something else to write about. This post proves it even more.
And yet in the long run, they can make the name Meta stick, just by behaving like the renaming was a huge success and just ignoring everyone who calls the whole company Facebook.
If you like it or not over time Facebook will be just one of their brands, also probably not even the most attractive one.