I don’t even think Magnus intended any serious effect, let alone the scale that the meme communities escalated to. I agree he was probably being a sore loser, throwing out a frustrated and immature “I don’t believe I could have lost fairly” line.

I’m sure Hans could have lived with that accusation if there wasn’t any significant evidence and chalked it up as just that, being a sore loser. The internet went and blew it up though, with little regard for how that would affect Hans, so what Magnus intended doesn’t help him much in the end.