cross-posted from: https://lemmy.world/post/21495118
In a quarterly earnings call that was overwhelmingly about AI and Meta’s plans for it, Zuckerberg said that new, AI-generated feeds are likely to come to Facebook and other Meta platforms. Zuckerberg said he is excited for the “opportunity for AI to help people create content that just makes people’s feed experiences better.” Zuckerberg’s comments were first reported by Fortune.
“I think we’re going to add a whole new category of content, which is AI generated or AI summarized content or kind of existing content pulled together by AI in some way,” he said. “And I think that that’s going to be just very exciting for the—for Facebook and Instagram and maybe Threads or other kind of Feed experiences over time.”
Facebook platforms are likely to follow the same trajectory as Fox News, and perhaps Zuckerberg can see that. The main site is obviously full of bullshit and practically useless for its original purpose, and it’s also increasingly abandoned by core demographics because it doesn’t have enough of their preferred flavor of bullshit. I’ve known MAGA guys who make a game out of creating secondary accounts to avoid Facebook jail. That sort of pathological use case is surely driving somebody’s OKR numbers, someplace in the company. After that game stops being fun, some of these people will either decamp for other platforms or (gasp, shock, horror) give up on social media entirely!
Instagram has almost completely subsumed the “my favorite celebrity might reply back to me” appeal that Twitter used to have, although TikTok is also stealing a lot of that. If they lose that shine, Zuckerberg’s in real trouble.