I’m genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

  • harc@szmer.info
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    5 days ago

    Yeah, its getting absurd by now. Maybe we should help with the rebranding a lil bit… In Polish I prefer to call it exTwitter, but in English I’d hope calling it just “formerly” will catch on.

  • Andrew@piefed.social
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    5 days ago

    It is happening. If you look for news of, e.g. “Arnold Schwarzenegger endorses Harris”, most outlets just say ‘X’.

    In my results, The Guardian, the BBC, The Independent, Fortune, MSNBC, The Washington Post and The Hill just used ‘X’. Politico said ‘on social media’. Only Forbes did the ‘formerly Twitter’ thing.

  • Jimmycrackcrack@lemmy.ml
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    5 days ago

    Hopefully in a year or two they’ll eventually just call it Twitter or maybe if we’re lucky it will go out of business and then they’ll probably still just call it Twitter because the X thing would then have just been a short lived portion of its overall lifespan.

  • emerald@lemmy.blahaj.zone
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    3 days ago

    I think one of the reasons why we’re still seeing this done by journalists is because Elon’s takeover is probably relevant to whatever it is they’re reporting. I’ve definitely seen articles just refer to it as “X”. But whenever it’s a story about some crazy racist shit someone said or how poorly their advertising business is doing, it’s “formerly Twitter”.

    That said, I think online people who aren’t writing for news outlets and aren’t insane will — for the most part — always call it Twitter out of spite until the site either dies or Musk sells it and it changes back.

  • snooggums@lemmy.world
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    5 days ago

    Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.

    • Tujio@lemmy.world
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      5 days ago

      I think it might be this. A lot of traditional media outlets are mad about twitter becoming such a necessity for them. The old guard is mad that they have to cater to this bullshit online platform. The new guard is mad at the fact that the best outlet for breaking online news is suddenly owned and operated by a fascist.

      All of them want to say that x is bullshit, but they don’t want to actually lose the clicks/ market share that comes with it. So they keep passive-aggressively calling it twitter.

      Drunkenly thinking about it, this is kinda like calling a trans person by their dead name. Except it’s insulting a shitty company led by a shithead, so I’m cool with it.

  • Concave1142@lemmy.world
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    5 days ago

    It will always be Twitter to me. X is a variable in a math problem… not a company name. Oh, I’m also lazy and have never used Twitter.

  • Ephera@lemmy.ml
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    5 days ago

    I think, the main problem is that “X” doesn’t look like a name.

    When someone’s not starkly aware of the platform being called that, they might think the author typoed.
    Or is using it like the idiom “they posted it to X, Y and Z” (so just a nondescript set of platforms).
    Or genuinely means the letter X and that just doesn’t make sense in the context presented.

    “X, formerly Twitter” is just a better name than “X”, because it is recognizable.