His first show brought in over 26 million “video views,” which is a Twitter metric that records a view as anyone who watches a video for more than 2 seconds. While the metric’s reliability has been questioned, it has nevertheless declined significantly since the show’s launch, with Carlson’s most recent show only getting 3.8 million video views, marking a drop of 86 percent.
More interesting to me would be the video completion rate. It’s ridiculous to claim two seconds as a video view. Their VCR is probably less than 10% of the people that start to watch. Most of his tv audience was too lazy or asleep to change the channel but on Twitter it’s just a matter of swiping your finger across the screen.