Plenty Google Search users were appending “site:reddit.com” to their searches to avoid SEO and get actual human answers. This became less useful with the blackouts, and Google is actually addressing it - through a new feature called “Perspectives”. Allegedly the feature highlights forums and videos from social media (TikTok, YouTube, Reddit, Quora).

This means that those search users won’t beeline towards Reddit anymore. Instead there’s a reasonable chance that they end in Reddit’s competitors, including Youtube (owned by Alphabet, the same parent company as Google Search).

Given that 47% of the traffic of Reddit comes from organic search, this is going to hurt. A lot.

    • Lvxferre@lemmy.mlOPM
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      1 year ago

      Do you happen to have any practical example of a search that you performed with the “reddit trick” that returned considerably better results than one without the trick?

      I’m just curious, mind you. I want to understand what I’m doing different from you guys.

      • fruitywelsh@lemmy.ml
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        1 year ago

        I do for sure. For tech questions, forum threads tend to answer my question or lead to more things to dig into, as compared to sponsored or super amateur blogs with confidently give me mediocre or useless answers.

        • Lvxferre@lemmy.mlOPM
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          1 year ago

          Got it - I usually beeline towards the relevant forum for that; for example, if I got software matters I straight use the Arch Linux wiki or the Ubuntu forums.

          That explains it, thank you!