Deceptive patterns (also known as “dark patterns”) are tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something.
And “deceptive marketing practices” is too broad. Dark pattern is a subset of that. So the title is being specific, which is something to praise, not criticize.
Dark pattern is not a new term.
And “deceptive marketing practices” is too broad. Dark pattern is a subset of that. So the title is being specific, which is something to praise, not criticize.