So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.
So far there’s subscriptions for cruise control, adaptive beams, various navigation options, apple/google integration and my favorite, dual-zone climate.
People like the option. It’s not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products. The original comment is about limiting how I pay for a car. Leasing+ subscription works for many customers.
People like the option to have already installed equipment just not work if they don’t pay the subscription? Like the car already has the features and the company is saying “we included this equipment in the price of your lease/purchase already but if you’d like to use it you have to keep paying more.”
Even in the case of a lease, this is just anti-consumer bullshit
With BMW and Toyota it was cheaper to sub for 3 years than purchase outright. Yes, that’s an attractive option.