There might be an important point in there, but suggesting that 500 companies are failing, when they’re obviously very successful at what they’re trying to do, is giving them both too much and too little credit.

Not fond of the headline in other words.

Edit - it also sidesteps the root of the issue: the social and economic system that is driving the ongoing destruction of our ecosystem.

The problem with these lists, is that when the top contributor denies working to reduce their impact, the response is never a call to destroy them.

They are destroyers.

They’re not failing. They’re actively choosing not to.