I mean perhaps I’m just too cynical, but I expect a lot of these pundits don’t get high off their own supply if you catch my drift. In Peterson’s case, his Wikipedia page has a couple things that smell like grift to me:

• he used to be a Democrat, claimed that religion made him Republican - looks like pandering
• he started a business at one point (janitorial services; that’s an essential service, so an entrepreneur can do well in that space)
• he founded a non-profit with a religious slant that has other conservative pundits on the board - this reeks of a conspiracy to sap money from ignorant people, a.k.a., grift
• meetings with Toyota executives for some undisclosed reason; I feel like it’s pretty hard to rub shoulders with the big dogs like that if you’re an idiot and didn’t have rich parents, and it doesn’t seem like Peterson came from substantial means
• multiple publications - the titles read like self-help and “pull yourself up by your bootstraps” drivel with an added dash of racism

All of that to me reads as a cunning individual that’s using gullible and ignorant people to line his own pockets.