Yeah, it’s not so much that the search results declined, but that the spammy content farms really got the hang of SEO and now all the results are shit and they all have one thing in common in that they’re covered in ads. Google does have an incentive in giving you links filled with their ads, but I’m not convinced that is responsible for the mountains of shit sites. And LLMs are only going to make this worse.
Google got outsmarted. I feel like there’s maybe a few dozen companies where if you blocked all their sites, your search results would improve massively.
Yeah, it’s not so much that the search results declined, but that the spammy content farms really got the hang of SEO and now all the results are shit and they all have one thing in common in that they’re covered in ads. Google does have an incentive in giving you links filled with their ads, but I’m not convinced that is responsible for the mountains of shit sites. And LLMs are only going to make this worse.
Google got outsmarted. I feel like there’s maybe a few dozen companies where if you blocked all their sites, your search results would improve massively.