Ripples Through Reddit as Advertisers Weather Moderators Strike
www.adweek.com
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

  • squid_mcnasty@lemmy.world
    205·
    2 years ago

    Honestly, regardless of what happens, I have no plans to go back. Lemmy’s been a refreshing breath of fresh air.

    • squid010@beehaw.org
      78·
      2 years ago

      Same. It’s really struck me both how little I miss it and how much I like the communities here. There’s a much friendlier vibe.

      And for the most part, aside from the bullshit threads where it’s encouraged and expected, the comments are a lot more ‘high-effort,’ which is nice. That’s something that I would expect to tend to naturally go down with the lowest common denominator as user count increases, but we’ll see.

      • Fubarberry@lemmy.fmhy.ml
        55·
        2 years ago

        Yeah, I think the kind of people to drop reddit over this are going to be more my kind of people, if that makes sense.

        Conversation seems deeper, less dominated by repeated jokes.

        • hydra@lemmy.world
          141·
          2 years ago

          also you don’t have a karma system homogenizing behavior by making redditors constantly addicted to upcummies

            • hydra@lemmy.world
              2·
              2 years ago

              At least the web UI doesn’t show me my net score if there’s one. And no one seems to care about karma or having a minimum karma to post like on Reddit. It was frustrating making a new account just to post on certain subs and having my stuff removed preemptively. I just hope to never experience that ever again.

        • DulyNoted@lemmy.world
          9·
          2 years ago

          This is a really good point, and one of the reasons I’m happy to make my new online home here.

          The type of people who act like this is nothing, or worse, act like there’s nothing that can be done and we should just roll over, won’t have gone through the trouble to come here. And yeah, I’m with you, they can all hang out and circlejerk the same jokes over and over along with the bots.

          Best of both worlds, and we’re all happy. A bit of positive selection bias.

    • Tywele@feddit.de
      63·
      2 years ago

      I also like it more and more, especially since more communities are popping up and they get more populated.

    • Kroxx@lemmy.world
      53·
      2 years ago

      It really is, there isn’t as much content as reddit and that may or may not change but the lack of people acting like they are better than everyone makes it well worth it. I deleted the app and won’t go back

    • queermunist@lemmy.world
      45·
      2 years ago

      I wanted to leave for such a long time, but the alternatives weren’t active enough.

      If enough people stick around, yeah, I’m never going back.

    • Belgdore@lemm.eeEnglish
      331·
      2 years ago

      I’m really hoping the federated nature will make advertising harder. That’s what really started making Reddit suck.

    • kratoz29@lemmy.fmhy.ml
      17·
      2 years ago

      Until all the communities I love move here I think I’d be hopping back and forth from Sync for Reddit and Jeroba for Lemmy, until that happens or Sync breaks lol.