Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

        • dustyData@lemmy.world
          link
          fedilink
          English
          arrow-up
          0
          arrow-down
          1
          ·
          10 months ago

          I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

          • ShustOne@lemmy.one
            link
            fedilink
            English
            arrow-up
            1
            ·
            10 months ago

            Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

      • Thorny_Insight@lemm.ee
        link
        fedilink
        English
        arrow-up
        1
        ·
        10 months ago

        This also isn’t an iPod. The audience for something like this especially at that price is still quite limited. To me it’s pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.