HP is very insistent that users of its printers don't turn to cheaper third-party alternatives for their ink cartridges. It introduced a feature called Dynamic Security in...
Prime example that for a publicly traded company the people buying the products are not customers for whom to create value, but a resource to extract value from.
Shareholders are the real customers for whom they create value.
“Every time a customer buys a printer, it’s an investment for us. We are investing in that customer, and if that customer doesn’t print enough or doesn’t use our supplies, it’s a bad investment.”
You hit the nail right on the head. They don’t see their customers as people buying their products, where they typically would be incentivized to deliver a good product at a good price. Instead, they see their customers as people being trapped into some sort of shitty subscription with them, like a cable or cell phone provider.
Prime example that for a publicly traded company the people buying the products are not customers for whom to create value, but a resource to extract value from.
Shareholders are the real customers for whom they create value.
You hit the nail right on the head. They don’t see their customers as people buying their products, where they typically would be incentivized to deliver a good product at a good price. Instead, they see their customers as people being trapped into some sort of shitty subscription with them, like a cable or cell phone provider.