Matter, if implemented correctly, would save them all money and allow the privacy conscious to drop the cloud.

They are losing money on their voice assistants, so they want out of the business of being the voice part of the central hub.

They’ll find ways to monetize the users who are less privacy concerned, but that’s not me and I think it’s not a lot of people who are here.

Ediit: I didn’t downvote you. I’m here for discourse and have found down votes don’t help that.