But that’s what the author is saying. Make the existing tools easy and polished so that average users who don’t care can/will use them. Right now, their only options are the corporate platforms because there’s no simple way for them to have their own website or social web presence. If signing up for a CMS with a custom domain were as easy as signing up for Instagram/tiktok/etc, maybe more ppl would do it.
But that’s what the author is saying. Make the existing tools easy and polished so that average users who don’t care can/will use them. Right now, their only options are the corporate platforms because there’s no simple way for them to have their own website or social web presence. If signing up for a CMS with a custom domain were as easy as signing up for Instagram/tiktok/etc, maybe more ppl would do it.