Brands are turning to hyper-realistic, AI-generated influencers for promotions.

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

      • SnipingNinja@slrpnk.netEnglish
        147·
        11 months ago

        Coz influencers can be people lucking into it, with AI influencers it’s mostly going to be brands cutting out the middlemen and making more money and reducing any chance of people receiving consequences of their actions as they can just delete that AI influencer and create a new one, whereas any human influencer will suffer the consequences even if very little for their actions

        • Flying Squid@lemmy.worldEnglish
          162·
          11 months ago

          What makes you think they can’t (and don’t) just fire a human influencer and hire a new one whenever they feel like it now?

        • Riskable@programming.devEnglish
          74·
          11 months ago

          Whoah there: Who says AI influencers aren’t the result of individual’s honest work? You don’t need an entire data center of computers to make your own AI influencer!

          Don’t assume there’s a corporation behind every AI persona. It could just be one guy with a lot of VRAM getting creative with prompts in his parent’s basement.

          • Telodzrum@lemmy.worldEnglish
            38·
            11 months ago

            Well they are products of the tech industry, so they are inherently not honest or ethical.

            • ClamDrinker@lemmy.worldEnglish
              61·
              11 months ago

              Ah yes. Like that damn internet and those cursed devices people use to access it. Anyone using those is inherently not honest or ethical.

        • Smoogs@lemmy.worldEnglish
          2·
          11 months ago

          Right cuz blaming lobbyists and ad campaigns… that’s totally worked out for tobacco, guns, pharma and vehicle companies looking to shirk any accountability.