Apple Inc. is ramping up production of the Vision Pro mixed-reality headset, setting the stage for a launch by February, according to people with knowledge of the matter.
You’re correct that the target audience will be media consumption; the miss - if I’m reading the GP correct (and, for the record, I tend to agree) - is that the majority of VR focused activities are game-based. There is certainly a contingent of health/fitness apps out there, but that market and content is trivially small by comparison. Could Apple come out with some really killer app? Sure - there’s always the possibility of a twist. Looking at the intersection of user input and iOS-style apps, you’re back to (mostly) passive consumption. I’m a huge believer that VR/AR is the future, but I’m struggling to see how these are going to function as an iPad replacement, second screen (primary screen, like Immersed, in special cases I can see), and productivity are going to find a foothold, given the limitations of the OS and lack of connectivity outside of the ecosystem.
They’re literally not even calling it VR. The focus is all about AR (labeled spatial computing), which is a space that basically doesn’t exist because nothing on the market can handle it without massive deal breaking compromise. The goal is the same as the iPhone, though, democratizing app development. Their AR tools on phone lower the barrier to entry enough that solo developers can make and ship AR-capable apps far more easily than they could otherwise, and that’s what they’re leaning on.
The Vision Pro isn’t the mass market device. It’s an enthusiast product/devkit. But there’s nothing comparable to put it up against. The space can’t develop with insufficient hardware, because low resolution in the display or any meaningful latency or quality drop to the passthrough are showstopper flaws to anything but games and movies.
You’re correct that the target audience will be media consumption; the miss - if I’m reading the GP correct (and, for the record, I tend to agree) - is that the majority of VR focused activities are game-based. There is certainly a contingent of health/fitness apps out there, but that market and content is trivially small by comparison. Could Apple come out with some really killer app? Sure - there’s always the possibility of a twist. Looking at the intersection of user input and iOS-style apps, you’re back to (mostly) passive consumption. I’m a huge believer that VR/AR is the future, but I’m struggling to see how these are going to function as an iPad replacement, second screen (primary screen, like Immersed, in special cases I can see), and productivity are going to find a foothold, given the limitations of the OS and lack of connectivity outside of the ecosystem.
They’re literally not even calling it VR. The focus is all about AR (labeled spatial computing), which is a space that basically doesn’t exist because nothing on the market can handle it without massive deal breaking compromise. The goal is the same as the iPhone, though, democratizing app development. Their AR tools on phone lower the barrier to entry enough that solo developers can make and ship AR-capable apps far more easily than they could otherwise, and that’s what they’re leaning on.
The Vision Pro isn’t the mass market device. It’s an enthusiast product/devkit. But there’s nothing comparable to put it up against. The space can’t develop with insufficient hardware, because low resolution in the display or any meaningful latency or quality drop to the passthrough are showstopper flaws to anything but games and movies.