Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.
Spending money on advertisements without an actual PR team is a red flag to me.
Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.