Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.
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Everyone’s hating on this approach but I think it’s nice that we have other options. I’m sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I’ll look into this solution. Thanks!
Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle
They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.
Unfortunately the videos with ads absolutely packed through them are largely due to the creators choosing the settings for extra monetization.
Content creators can choose how many ads show, if at all? I did know that, thank you.
Youtube just made changes that prevent creators from choosing to only allow skippable ads. Now youtube chooses what type of ads to run at the start and end of a video.
The only choice creators have is to enable or disable mid-roll ads, and where to place them (but the default is to allow youtube to make those choices too)
Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.
I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.
I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.
Someone in Google would have done the research because it’s not a simple case of
war profit = adblockusers * ad revenue per userI strongly believe they’ll stop once they hit a certain threshold/target of “reduction of adblock users”. They won’t go on like this forever.
Don’t forget they want to introduce things like WEI to lock down what devices and plugins you can even use on your own computer. That’s what Google stands for.
To be fair, at the current monopolistic state of YouTube, how many people are actually likely to avoid YouTube completely?
If YouTube truly succeeded in forcing 90 seconds of unavoidable ads with no exceptions without paying $20/month then I genuinely think YouTube won’t be a monopoly for very long.
Honestly I’ve tinkerd with the idea of making a genuine ad free YouTube competition. But the industry standard is operating at a loss. No one wants to pay for a YouTube service and no one wants to watch ads. If anyone has any ideas on how a YouTube competitor could stay afloat I’m all ears.
Oh I don’t expect it to be free and ad free. Just not as invasive as it is now, the ads are relentless especially when the form factor of videos are usually proportionally quite short.
Alternatively have a reasonable price for add free. Google is an enormous company which operate as a loss for monopoly and exposure reasons, they’ve put themselves into this position
PeerTube.
How can a competitor handle Google dropping ads and/or pricing and run at a loss until the competitor is bought or destroyed outright? Google has too much money and existing infrastructure for someone other than say Amazon to compete with YouTube and god help us if that’s the alternative we get.
How can a new competitor acquire content creators to actually threaten the monopoly? Genuine question.
They can’t. Unless YouTube fucks up big time, nothing will touch it, especially since they are the most “generous” with their payouts to creators. Only if someone steps up with a platform just as good as YouTube (UI, infrastructure) AND pays a bigger share, maybe it will happen. But video streaming is a thankless business so I personally doubt it will happen anytime soon.
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I don’t think they’ve gone all in yet.
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They’re definitely burning more money than they would gain from winning the battle
Maybe at the moment, but I suspect part of the motivation for this is that they are trying to prevent another “adpocalypse” type boycott from their advertisers.
That’s why I tried to present it without an anti-google seeming bias. I wanted people to just have the facts and not all the BS in the article. I think it’s a good option for people who don’t want to block ads so creators they watch benefit.
What the fuck is wrong with this shit article?
The crackdown on ad blockers has been quite effective
No, it hasn’t. What’s up with the doublespeak?
While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.
Patently false. uBlock hasn’t had a single hickup.
Fuck whoever wrote this garbage.
I don’t know. I bet it has been pretty effective, but I also don’t think I’d trust any data I’d see from Google.
But, their goal isn’t to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that’s barely double that. Their goal is to target the people we’ve installed ad blockers for: friends, parents, siblings, in-laws.
I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight. I don’t know if new people are installing, updating, or changing ad blockers enough to offset right now.
I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight.
Google won until the next round when, to make even more money for the shareholders, they will put so many ads in a video that also your mother and mother in law will return to use an adblocker. Or leave YT entirely
Let them believe they’ve won.
They all pretend ublock origin don’t exist, they only talk about the old stupid for profit AdBlock that let’s “good ads” through.
Or use Firefox
I said it was novel. I didn’t say it was good.
My ff got hit by the blanket ‘no fire fox’ issue. Now even with no mods youtube won’t work at all.
Downloaded free tube. Keep thinking to make some kinda macro to auto switch to it when I search in ff search bar.
Yeah, no. I’m not willing to even have the ad for any amount of time. IMO ads should be banned, and before anyone reaponds, no i don’t give a shit about the consequences of a change that substancial
Then this isn’t for you. That’s fine. Adblockers like ublock origin still work. So do newpipe, piped and other front end services. Firefox and other non-chromium based browsers etc. Do what you want with your devices.
i don’t give a shit about the consequences of a change that substancial
Aaaah, the very sign of a simple mind.
(abolitionists circa 1800) IMO slavery should be banned, and before anyone responds, no I don’t give a shit about the consequences of a change that substantial.
Some things are simple and don’t require a nuanced take. I’m not saying ads are anywhere near as important as slavery but the consequences are smaller too. Thinking something is an unmitigated negative and should be got rid of regardless of consequences is a legitimate position.
How would getting rid of ads work? Like logistically? Is a fancy box for your product an ad? Is eye-level placement of a product on a shelf an ad? Is the make and model branding in a vehicle an ad?
I would love to see less ads, or no ads, I’ve done all I can to remove them from my life entirely, but the magic wish kind of removal of them seems… impossible
It would work the way the internet worked before google and facebook monetised monitoring everyone to sell ads, people who want a website paying to host it, and if they are a company charge for whatever they are selling.
It would work the way the internet worked before google and facebook monetised monitoring everyone to sell ads
You mean the ads on the side of the screen that told you to play some interactive game in them so they could install malware? Ads of some form were always a thing on the internet, first in forum posts then to website ads then Google started essentially buying ad space on other websites, and paid you for it. I hate Google but when that first came out at least most ads weren’t filled with malware at that point.
Yes ads have always existed in some areas of the internet but weren’t central to the entire thing, they were more usually a way of earning a tiny bit extra on the side.
Sure but it’s not like it was all sunshine and roses either, there were more frequent malicious ads but then again maybe those who are brain dead clicking everything in site (pun intended) should get blocked from the internet with a ransom attack encrypting their drive lmaoo
Ads are banned……when you pay for premium.
Youtube is a shit company owned by an even shittier company, they’re not getting a single cent from me.
I don’t blame you, just explaining why it’s silly to expect a server driven platform to offer its services for free. You don’t want ads, pay for premium, it’s that simple.
and so the cat and mouse game continues…
And ublock origin continues to work, thankfully. Disappointing to see the article failed to mention it.
Obscurity is an advantage in an arms war like this. The more popular a workaround gets, the more effort will be put into defeating it. You know it works, it doesn’t need to become popular to validate that.
uBlock is already massive, what are you on about?
It’s gonna take considerable effort to completely block it.
I have less problems with actually watching it than the fact that those ads they serve are very often times completely inappropriate and not respecting my online privacy.
Same here. If I’m watching a biography about Nathaniel Hawthorne, then why would I want to see an ad where someone is twerking their ass in my face?
A year or so I turned off targeted ads from Google. I very quickly noticed an increase in ads with anime tiddies.
I guess Google sees a correlation between people who worry about privacy, and people who are likely to click on anime tiddies…
Ya know the “it’s for targeted ads” is total bullshit. Where the fuck are the targeted ads YouTube. These data collectors are creeps. Simple as that.
In before Ads are recorded at 1/16th the speed in order to play at the correct speed with one of those extensions.
Just a quick “BUY THIS” followed by a photo of Brad Pitt.
Wasn’t this pitched by a character on 30 Rock?
But then they only get 1/16th the frames?
I suppose it depends on your system’s abilities, but my guess would had been that you get all frames but for shorter period of time
uBlock Origin works just fine. I use Firefox btw
I watched two hours of Rocky & Bullwinkle uninterrupted the other day thanks to FireFox and uBlock Origin
F I R E F O X
The “Look at what they need to do to have a fraction of our power” Invincible meme comes to mind.
Pathetic to be satisfied with sped-up annoyances when they can be easily skipped altogether with a browser not controlled by the ad company.
I don’t know man. This is actually pretty genius. Because this way creators still get paid. I wouldn’t mind using such extension on Firefox. Problem is I still want to block all trackers and other nonsense…
Agreed, I’m testing it on opera and might have it installed for the soel purpose of watching youtube (with firefox for everything else)
Firefox and just pay for a reasonable 30 second YouTube ad which is just a blank screen with the text “Use Firefox Already”
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On the other hand, this will royally piss off advertisers if it takes off. Make Google play a losing game of whack a mole with a ton of options on how to subvert their annoying platform
Yeah, that’s what I was thinking too. This add-on subverts the TrueView advertisement (or impression how they call it) that Google promises to advertisers.
I’m on the edge of what to think of it. Blocking ads primarily hurts Google since bidding never occurs and this speedup thing mainly hurts advertisers but also puts Google in an awkward situation.
Awesome, now you get only subconscious messages flashed in your eyes.
What else are people going to do to avoid installing Firefox?
Awesome, now you get only subconscious messages flashed in your eyes.
Blipverts. If I recall correctly, they had some bad side effects on sensitive people.
Explosive effects, even.
I don’t know how much anyone’s subconscious is picking up in 2 seconds. Remember back in the day when people used to tell you they could study while sleeping by listening to a recording of a lecture? That didn’t really work either.
Imagine using Chrome 😂
It’s cool and all but it’s still that annoying break when you are trying to enjoy a video or learn something.
This will take you out of the flow also.
I must be an anomaly but… Ublock still works perfectly fine for me on chrome lol
You aren’t. I also use Firefox and ublock origin (but sometimes have to use chrome for work).
I’ll have Youtube start bitching about… once a week or so, but that just means I have to clear my block lists and re-load them.
Or just use something like Redirector and redirect all youtube links to invidous… or piped.
Nah, the article is just bullshit. uBO works flawlessly on both Chrome and Firefox (we will see what happens in 2024).
Between uBlock and Sponsor Block I’ve had absolutely no interruption in service and it’s the exact same experience that I’ve had for years
