This is dumb.
You have to think of new MacBooks like new cars. Each year BMW makes a new M3. It’s always a little better than last year. But who is buying a new M3 every year? Not most people. They are upgrading from their 10 year old M3 that’s finally kicked the bucket. And you know what? The newest m3 is a massive upgrade from that.
Now, pretend this midrange m3 chip is replacing someone’s old Intel MacBook pro from 6-7 years ago. It’s a huge fucking upgrade.
These dumb hot take articles are tiring.
And they one touch on the entire point in the most trivial of fashions: better battery life. 15% faster and apparently much better battery life. That should be the headline.
“M3 Pro gives better battery life without losing any power”
“Year-over-year computer upgraders”
How big is that market? Like 5 people?