I’ve got a mate whos a big fan of Bourbon. He’s tried all the standard brands like Buffalo Trace, JD, Jim Beam and Wild Turkey.
I want to get him a bottle for Xmas of something he might not have tried before, something I can say was recommended by Americans as a good bourbon. Doesn’t need to be some weird flavour like Red Stag, just old fashioned American bourbon that maybe flies under the radar in other countries.
I just got done living in KY for about 5 years, the one I like for a reasonable price was Basil Hayden, I think it’s from the Jim beam distillery but it’s not too expensive and it’s nice and smooth. But there are literally thousands of different bourbon and even one distillery group might have several brand names, like the owners of Jim beam actually makes old grandad, makers mark, and knob creek as well
Jim Beam does make a ton of other brands as the biggest distillery, but Maker’s Mark has their own distillery. They are owned by Beam Suntory though, but they still have their own distillery, aging warehouses, etc. that you can tour. You even get to dip your own bottle into the red wax - I still have mine!