• kambusha@feddit.ch
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    1 year ago

    I didn’t realise 12ft.io has gone down but I believe their original slogan was along the lines of, “for every 10ft wall, there’s a 12ft ladder”, hence the name.

    • PeachMan@lemmy.world
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      1 year ago

      It’s a reference to a very old joke. Somebody uses a 10 ft ladder to get over a wall. The owner of the wall builds it higher, up to 11 ft. The ladder climber then comes back with a 12 ft ladder.

      The exact numbers obviously don’t matter: the point is that ladders are a LOT cheaper than walls, and you can always get a ladder that’s 1ft longer.