In 2013 they to some extent still targeted geeks, developers, Linux users.
Also it’s the elitist part of their image, it was somewhat culture-oriented, and that culture involved sci-fi, cyberpunk etc.
And the “anti-utopian” part is classic for Apple advertising.
We so quickly forget that at some point both Apple and Google weren’t perceived as hostile to computer geeks or various high causes and actually as geeky themselves. People would simp for them, not very stupid or ignorant people.
I was one of those people. Huge Google sympathizer. To weigh in on this, I think the biggest reason was that Google was doing amazing things with their power. Google Docs was revolutionary, and it felt like a huge breath of fresh air to see a free online alternative to Microsoft Office. Same with many other products they had been making. It wasn’t that they were geeky - it was that they were changing things a LOT and bringing a ton of value.
Now tech giants don’t seem to do anything interesting anymore. The biggest feature of the last iPhone was it was made from titanium, and the biggest Android 14 feature was AI wallpapers. This is coming from companies who hire the best engineers in the world.
I’ve lost all trust with them. I want to see the world keep improving and changing for the better, but anything related to them is not going to do it.
Hilariously non self aware.
In 2013 they to some extent still targeted geeks, developers, Linux users.
Also it’s the elitist part of their image, it was somewhat culture-oriented, and that culture involved sci-fi, cyberpunk etc.
And the “anti-utopian” part is classic for Apple advertising.
We so quickly forget that at some point both Apple and Google weren’t perceived as hostile to computer geeks or various high causes and actually as geeky themselves. People would simp for them, not very stupid or ignorant people.
It’s amazing how things come clear with time.
I was one of those people. Huge Google sympathizer. To weigh in on this, I think the biggest reason was that Google was doing amazing things with their power. Google Docs was revolutionary, and it felt like a huge breath of fresh air to see a free online alternative to Microsoft Office. Same with many other products they had been making. It wasn’t that they were geeky - it was that they were changing things a LOT and bringing a ton of value.
Now tech giants don’t seem to do anything interesting anymore. The biggest feature of the last iPhone was it was made from titanium, and the biggest Android 14 feature was AI wallpapers. This is coming from companies who hire the best engineers in the world.
I’ve lost all trust with them. I want to see the world keep improving and changing for the better, but anything related to them is not going to do it.