So this is some bollocks. Guess I’ll be cancelling our plan since it’s only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later… But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don’t make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
I will not justify the price increase of this post, but the high margins kinda do make sense to me.
The average profit that youtube makes on a gigabyte worth of video data, is much much lower than that 98.7%. There is such a vast amount of random crap being uploaded, that the content creators that actually generate views, hence revenue, must bear a huge sinkhole of costs for youtube. The same holds for Twitch: streams with only a handfull of watchers cost Twitch money. But it is a double edged sword. Because the reason these content creators are as big as they are, is because they could start from nothing, and upload for free. The big guys support vast amounts of amateurs trying to become big. It is probably one of the most socialistic models we have in our current capitalistic market.
That being said: Youtube is getting shittier in an attempt to sqeeze this model for extra profit.
There are better ways around this than by doubling the price for everyone and continuing to allow unlimited BS uploads for free. They charge $1.99 for 100GB of storage for email and photos. I guess it never occurred to them to include a minor barrier like this that most legitimate aspiring content creators would be willing to pay but would stop randos posting 10 hour long videos in 4K.
Interesting problem. Is it possible to trim copyright and pointless content, e.g. children’s movies, entertainment shorts with less than a certain number of views, which can be used as pointers to redirect to the original content?