Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
www.theverge.com
This likely won’t be the first time this happens.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

    • Dran@lemmy.worldEnglish
      4·
      1 year ago

      Fwiw I disagreed with you but upvoted for making a reasoned argument. We do need to drop that reddit mentality of downvote what you disagree with. IMHO you should downvote things that are either demonstrably false, or low-effort.

      That said, I think both voice/image impersonation individually would fit the bill for “intent to deceive”. I’d be surprised if it didn’t already have a lot of legal precedent in the realm of advertising.

      https://casetext.com/case/waits-v-frito-lay-inc

      The tom watts case is the only one I’m aware of off the top of my head, but the TL/Dr is they tried to license a song of his to use, he refused, so they just hired an impersonator to sing in his style instead. He sued Frito lay and won.