If there was some kind of connection between the person and the franchise before, that would mean it´s not just an arbitrary marketing campaign to milk the cash cow that star trek is.
What if the purpose is to attract new audiences to the franchise who have different tastes than the existing core?
To do that, having an established rapper embrace the franchise and play an original character in Fortnite, makes sense from an outreach point of view.
The franchise doesn’t exist just to serve older folks like me who’ve watched everything since 1966, nor will it survive if it focuses on appealing to the fans who were drawn in by the 90s Berman era shows.
They would have had to have had a previous arbitrary marketing campaign in order for this one to be authentic? I’m struggling to understand the boundaries of acceptability here.
Why does it need “justification”? What would it mean to be “more relevant to Star Trek than any of us”?
If there was some kind of connection between the person and the franchise before, that would mean it´s not just an arbitrary marketing campaign to milk the cash cow that star trek is.
Here’s a completely different take.
What if the purpose is to attract new audiences to the franchise who have different tastes than the existing core?
To do that, having an established rapper embrace the franchise and play an original character in Fortnite, makes sense from an outreach point of view.
The franchise doesn’t exist just to serve older folks like me who’ve watched everything since 1966, nor will it survive if it focuses on appealing to the fans who were drawn in by the 90s Berman era shows.
You should work in marketing!
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Tempted to meet your facetiousness, but given how obtuse Paramount’s senior executives are, I’ll just say #SaveStarTrekProdigy.
They would have had to have had a previous arbitrary marketing campaign in order for this one to be authentic? I’m struggling to understand the boundaries of acceptability here.
It´s fine. We don´t need to understand each other. You are nice, so I enjoyed talking to you anyway.