Capcom’s president and chief operating officer has said he thinks game prices should go up.
Haruhiro Tsujimoto made the comments at this year’s Tokyo Game Show, Nikkei reported. TGS is sponsored by the Computer Entertainment Supplier’s Association, a Japanese organisation which aims to support the Japanese industry, which Tsujimoto is currently the chairman of.
“Personally, I feel that game prices are too low,” Tsujimoto said, citing increasing development costs and a need to increase wages.
The economy of scale is what lets companies operate at higher costs. According to Wikipedia RE2 cost about $1 million to make. $1m might still buy a PS1 caliber game, but the remake cost at least an order of magnitude more. Many games now cost nine figures; GTA6 apparently cost $1 billion.
I’m not saying games should haphazardly inflate with everything else for the sake of share holders, but I’m open to the idea that the formula used twenty years ago to decide that AAA games should cost $60 might be out of date.
Online sale have reduced distribution costs and unlimited scaling compared to physical media, so successful games are far more lucrative now than they were and unsuccessful games don’t have losses from overproduction and returns from stores.
If selling at the current rate wasn’t profitable, gaming companies would have stopped making games by now.
Certainly a factor that should be included in determining what a game costs, as is the 30% off the top taken by Steam, Microsoft, and Sony for most digital sales. Distribution in 2023 was not a factor in determining the current max price for a standard edition non-sports game, which was set in the early 00s.
I’m also comfortable seeing games that cost less to produce carrying lower price tags, as in many cases they do, Hades and Hi-Fi Rush coming to mind.
They continue to make $60 games, yes. No one can say whether some company would have made the greatest game of all time last year if they’d been able to sell it for $70, or $80 or $100. Maybe they’re making it now as GTA6.